Case 02

Bringing together perspectives from across the organisation

Developing and implementing a new mission statement – with soundboarding as the foundation.

Nationwide welfare organisationapprox. 50,000 employees

The situation

Different levels and functions of the organisation were to become visible in a shared soundboarding process.
The aim was a broad picture of perceptions, expectations and perspectives within the organisation – one that all parts could connect with.
The results were to give the national executive management a basis for developing and implementing a new mission statement.

State associations, regional associations, boards and the national executive management were involved.
Perspectives were gathered across different levels and functions.
They were then condensed into an organisation-wide picture.

At the centre: making different perspectives visible without harmonising them prematurely.

Developing and running online formats for organisation-wide soundboarding.
Involving different levels and functions of the organisation.
Making common ground, differences and relevant areas of tension visible.
Condensing the perspectives into an overall picture as the basis for developing and implementing the new mission statement.

Joint evaluation of the results.
Placing the resulting soundboard in context and reflecting on it.
Deriving and preparing the next decision steps in the mission statement process.

The mission statement process is ongoing; the first phase is complete.

Different contexts, similar leadership questions.

01
Shaping growth
Leadership as a response to increasing complexity
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03
Making leadership effective
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04
Shaping transformation
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